Short-Form Content Manager

About Owner.com

Owner is the AI growth system for local restaurants. Our AI continuously improves SEO, marketing, and online ordering to grow first-party orders. Unlike other companies that force small business owners to master their software to drive sales, Owner gives them a proven system run by experts.

Owner is like having an army of engineers and marketers on your side, just like the big chains.

Why we're looking for you

Media has been an unfair advantage for Owner as we've scaled to over a billion dollar valuation. Our YouTube and Instagram channels are category leaders. We've become the #1 voice in restaurant growth. Our channels regularly get over 3 million organic impressions per month, and we're looking to double down on this momentum by building a dedicated Media team.

The Short Form Content Manager is one of our early hires for this team. You'll lead strategy and output across Owner.com's Instagram, YouTube Shorts, Facebook Reels, and emerging shorts platforms. This content will help hundreds of thousands of small business owners around the world and also attract more ambitious builders to help with this mission.

With our Instagram growing exponentially from 0 to 80k followers in the last year, short form content has evolved to a core piece of our media strategy. Our short form content will not only live on a standalone set of channels that gains the highest amount of impressions from new audiences, it represents a high volume testing ground for all of our other long form and even paid content.

You'll be the connective tissue between creative inspiration and world class output, helping lead a media engine that drives reach, brand affinity, and a movement that helps business owners around the world as Owner.com becomes a generational company.

This role is based in San Francisco, California.

The impact you will have

• Lead the short-form content strategy and oversee execution across all key platforms
• Pioneer and scale new formats and production capacity across written, graphic, and video posts on shorts platforms
• Hire, manage, and develop pods of producers, editors, and strategists for each platform to scale high-quality output at a high volume
• Maintain a high culture of experimentation and performance to keep our content standards extremely high
• Gather and use data to inform creative direction, test formats, and iterate quickly
• Help shape how millions experience Owner's brand and Adam Guild's voice online

Who you'll work with

• Report directly to Chief of Staff to the CEO and VP of Media
• Partner closely with CEO, VP of Marketing, Director of Content Marketing, and cross-functional leaders across Product, Marketing, and People Teams
• Collaborate closely with the Media Team on cross-pollinating platform best practices

What we're looking for

• Proven experience growing short-form content across multiple platforms
• Exceptional design eye for graphics and typography
• Strong editing and motion-graphics skills (Premiere Pro, CapCut, After Effects, etc.)
• Deep understanding of platform best practices and native storytelling formats
• Comfort balancing creative instincts with performance data
• Exceptional organizational skills and bias for clear systems and documentation
• Curiosity around AI-driven tools, automation, and new media workflows
• Spreadsheet or analytics fluency to track and visualize performance

Pay and benefits

The estimated base salary range for this role is $150K-$165K, plus a generous pre-IPO equity package. Other benefits include comprehensive health coverage, remote-first workplace, and unlimited PTO.