Creative Director, Performance Marketing

About Owner.com

Owner is the AI growth system for local restaurants. Our AI continuously improves SEO, marketing, and online ordering to grow first-party orders. Unlike other companies that force small business owners to master their software to drive sales, Owner gives them a proven system run by experts.

Owner is like having an army of engineers and marketers on your side, just like the big chains.

Why we're looking for you

Media has been an unfair advantage for Owner as we've scaled to over a billion dollar valuation. Our organic social channels generate 5M+ impressions monthly and our paid media engine is one of our most important customer acquisition channels.

We're increasingly noticing these worlds converging. Hook angles that engage organic audiences also convert on paid channels. And the best marketing teams have the taste, technical expertise, and customer insights to execute across both these surface areas.

The Creative Director, Performance Marketing will execute at this intersection and drive the creative quality and strategic direction of our paid media campaigns: Meta ads, YouTube ads, CTV, etc. You'll shape how millions of small business owners experience Owner's brand across our highest-leverage marketing surfaces.

This role is based in San Francisco, California.

The impact you'll have

• Produce and direct creative across all paid marketing surfaces (Meta, YouTube, CTV, lifecycle, CRO) with tens of millions of dollars of ad budget a year
• Own and understand the P&L impact of ad campaigns across channels: partner across teams to ensure coherence across the customer journey from ad impression to conversion and activation
• Shape the expression of Owner's brand across channels, ensuring every asset meets Owner's brand and quality bar
• Build and own the creative testing framework: write hooks, scripts, concepts, and briefs for each testing sprint
• Oversee the QC process for in-house and contractor creatives: create scalable creative review processes and quality standards
• Establish the organic-to-paid creative pipeline: identify top organic performers and adapt them for paid channels and vice versa
• Work with the growth team on performance analytics to track what's working and iterate on best performers

Who you'll work with

• Report directly to the VP of Media and Chief of Staff to the CEO
• Partner closely with Growth Marketing Managers on media buying, channel strategy and execution
• Work with Design team on maintaining brand identity and consistency across all surfaces
• Manage relationships with contractors, agencies, and external creative partners

What we're looking for

• 5+ years of experience in creative direction for performance marketing
• Demonstrated portfolio of performance creative across multiple channels (Meta, YouTube, CTV, lifecycle)
• Data fluency: you can build infrastructure to ingest campaign performance data and translate insights into creative direction
• Experience building creative testing frameworks and production pipelines at scale
• Comfort with full-funnel creative: ads, landing pages, email, CRO
• Bias for clear systems and documentation
• Active use of AI-enabled tools, automation, and workflows

Pay and benefits

The estimated base salary range for this role is $190K-$200K USD, plus a generous pre-IPO equity package. Other benefits include comprehensive health coverage, remote-first workplace, and unlimited PTO.