How Township Line Pizza grew online sales by $300K/year after switching to Owner

Sarkis Panossian was losing $8,000 a month in third-party fees with zero Google visibility. After switching to Owner, he's saving $5,000/month. That's ranking in the top 3 for 11 search terms, and generating hundreds of orders from SEO alone.

+$300,000

Per year in online sales

Hundreds

Monthly orders from SEO

+$60,000

Savings on fees

How Their Online Experience Changed

Before Owner

$8,000 monthly in fees

$38 average order value

0 top 3 Google rankings

Costly third-party fees

Township Line was paying $8,000 a month in commissions to third-party platforms. Money that went straight out the door instead of back into the business.

No Google visibility

Despite having 1,500+ reviews, they weren't showing up in Google search for any of their key terms. Competitors with fewer reviews were outranking them.

With Owner

$5,000 monthly savings

$50 average order value

11 top 3 Google rankings

Fee savings go back to the business

By eliminating third-party commissions, Township Line saves $5,000 every month. That's $60,000+ per year back into the business.

Google now drives weekly sales

Owner's SEO tools pushed Township Line into the top 3 for 11 search terms. Google now generates ~$2,390 in new sales every week.

Higher order values through branded experience

Average order value jumped from $38 to $50 with the branded ordering experience and smart upsell prompts.

Why they needed to switch to Owner

Cut high fees and increase profitability

Paying $8,000/month in platform fees is unsustainable for an independent pizzeria. Owner eliminated commissions entirely.

Recover Google search visibility

Third-party platforms were cannibalizing their search rankings. Owner's on-domain ordering restored their Google presence.

Simplify customer ordering experience

Customers can order directly from the website or branded app. No more bouncing between third-party platforms.

Build customer loyalty through rewards

A built-in loyalty program keeps customers coming back and ordering direct instead of through aggregators.

Sarkis Panossian

Owner of Township Line Pizza

“The greatest thing that Owner has given us, in addition to all the other stuff, is just the money coming into my company now. We're not paying out $8,000 a month in fees.”