How Mattenga's Pizzeria drove $192,000 in 30 days with Owner
Matt and Enga are engineers-turned-restaurateurs running 7 locations. In their first 30 days with Owner, they drove $192,000 in sales growth, 15,000 more online orders, and 1,000 branded app downloads.
How Their Online Experience Changed
Before Owner
Off-domain ordering hurt Google rankings
Sending customers to a third-party ordering page was costing them SEO equity. Despite 1,500+ reviews across 7 locations, they weren't ranking for key search terms.
No mobile app, no push notifications
Without a branded app, there was no way to reach customers directly with promotions, loyalty rewards, or order updates.
With Owner
On-domain ordering boosts SEO
Owner moved ordering onto their own domain with AI-generated location and menu pages, improving Google visibility across all 7 locations.
Branded app with push notifications
1,000 customers downloaded the Mattenga's app in the first month. Push notifications and loyalty rewards drive repeat orders without ad spend.
Higher check sizes through smart upsells
Average check size jumped from $35 to $55 (a 57% increase) through the optimized ordering experience and upsell prompts.
Why they needed to switch to Owner
Scale beyond 7 locations
They needed a platform that could support expansion without multiplying operational complexity at every new location.
Fix Google visibility despite strong reviews
1,500+ reviews but poor search rankings. Off-domain ordering was cannibalizing their SEO across every location.
Optimize revenue per order
At $35 average check, there was significant room to grow. Smart ordering flows and upsells could unlock higher ticket sizes.
Reclaim time for family
As engineers who built the business from scratch, Matt and Enga wanted technology that ran itself so they could spend more time with their family.
“Overall? Owner is a no-brainer to grow our sales. I'm very happy with our sales growth and we get great feedback from guests about Owner.”
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