How Rig A' Tony's grew higher-ticket catering and cut third-party fees with Owner

Lisa Desisto, owner of Rig A' Tony's Italian Takeout, spent 25 years building her business. After switching to Owner, she moved catering in-house, increased average order value, and turned Google into her top sales channel.

+20%

Online sales & catering growth

$7K

In monthly savings

30%

Sales through 5-star app

How Their Online Experience Changed

Before Owner

20–30% lost to third-party fees

Manual catering process

High fees eating profit

One month alone, Lisa paid $7,000 to a third-party platform. "That's your profit," she said. Every order placed through the platform meant giving up 20–30% in commissions.

Time-consuming ordering process

Catering orders came in by phone. Customers would call, wait on hold, and staff had to manually process every request during the busiest hours of the day.

With Owner

+20% growth in online + catering sales

$250 average catering order

50% of sales from Google

More profit per order

No 20–30% commissions. Every order comes through direct, with customer data attached. Lisa keeps the full margin on every sale.

SEO brings in new customers automatically

"50% of all my sales come from Google," Lisa said. Owner's SEO tools put Rig A' Tony's at the top of local search results, even without her knowing how SEO works.

Loyalty and mobile app drive repeat orders

Customers download the 5-star app, earn rewards, and come back again and again. 30% of all sales now flow through the branded mobile app.

Why they needed to switch to Owner

Stop losing profit to third parties

Third-party platforms were taking 20–30% of every order. For a 25-year-old restaurant, that's the difference between staying open and shutting down.

Capture higher-value catering demand

Catering orders average $250 each,significantly more than individual orders. Moving catering online unlocked a revenue stream that was being left on the table.

Reduce stress during peak hours

Phone orders during the lunch and dinner rush were overwhelming staff. Online ordering lets customers place orders without tying up the phone line.

Compete with national chains

Big chains dominate Google search and have their own apps. Owner gave Rig A' Tony's the same tools (branded app, SEO, loyalty) to compete on a level playing field.

Lisa DeSisto

Owner of Rig A' Tony's

“Owner is an amazing tool that everyone should look at. I don't have to give that 30%, and I'm able to follow up with every single customer. Without Owner, I don't think I would still be in business today. That's the truth.”